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Arm & Hammer is a brand of baking soda-based consumer products sold by Church & Dwight, a major American home goods manufacturer. The brand's logo features an ancient symbol of a muscular arm holding a hammer, inside a red circle with the brand's name and slogan.
Initially, the brand was associated exclusively with baking soda and washing soda, but in the 1970s the company began to expand its product range to include other products, using baking soda as a deodorizing ingredient. New products included toothpaste, laundry detergent, underarm deodorant, and cat litter.